StatementRewards’ Purchase Insights

Beyond Merchant-Funded Rewards: Aligning Customers, Financial Institutions and Merchants with Data-Driven Personalization Services

Excerpt:
Spurred by the need to reduce costs and meet the demands from increasingly tech-savvy customers who insist upon “whenever, wherever” banking, financial institutions are integrating a number of technology innovations to complement their credit, debit, bill pay, online and mobile banking offerings. These banking developments come at an opportune time: financial institutions are finding that the introduction of new banking services provide valuable customer-friendly revenue streams and…

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