Insights

03.13.12

New Trends: Gamification

Gamification is the recent buzzword that has taken over marketing and customer engagement strategies. Gamification can be used to drive certain behaviors and make tasks

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03.01.12

Economics of Loyalty Rewards

The average US household is a member of 18 different loyalty programs. With this level of saturation, it is vital that loyalty programs develop new

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02.29.12

Are Bank Fees Always Bad?

Towards the end of 2011, many larger banks tried to implement new monthly fees on some of their banking products. However, customers weren’t thrilled with

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