Loyalty

05.03.12

Creating ‘Just Right’ Loyalty

Loyalty reward systems are the de facto standard for both retail and credit card companies. Especially since loyalty programs have been shown to increase retention and a study by Baines and Company found that a mere 5% increase in company customer retention will translate into as much as 75% profitability. Credit card holders revel on the benefits of credit card

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04.05.12

Turn the Impulse Buy Into a Repeat Purchase

It’s not new to hear that customer loyalty is important for a company and a brand. However, loyal customers can be hard to find, especially with only 15% of consumers reporting being loyal to one retailer for everyday purchases and an even worse 5% saying they’re loyal to a brand. With more than half of a retailer’s sales coming from

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03.13.12

New Trends: Gamification

Gamification is the recent buzzword that has taken over marketing and customer engagement strategies. Gamification can be used to drive certain behaviors and make tasks and technology more engaging to users. The premise of gamification is that desired tasks are translated into badges, status, points, etc. so customers earn more, the more they interact. Companies can use this to encourage

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