Financial Institutions

05.10.12

Big Profits From Big Data

Big Data is a powerful tool that companies can use to drive revenue growth, increase profits and improve customer loyalty. However, many companies think harnessing Big Data is a daunting task and try to avoid it in practice. See why you can’t afford to ignore your data any longer and how third-parties like Truaxis can help you turn this data

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05.03.12

Creating ‘Just Right’ Loyalty

Loyalty reward systems are the de facto standard for both retail and credit card companies. Especially since loyalty programs have been shown to increase retention and a study by Baines and Company found that a mere 5% increase in company customer retention will translate into as much as 75% profitability. Credit card holders revel on the benefits of credit card

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04.26.12

Winning Over Generation Y

Generation Y is the first generation that grew up being wired. While they remember a time before computers, they grew up being taught how to use technology. And with this technology, they started doing some interesting things – aside from posting cat videos. They started shopping and interacting with brands differently. They post video reviews of their favorite products on

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