While daily deal sites may have brought in $3 billion in revenue in 2011, customers are getting fatigued by the number of emails and lack of relevance. Additionally, these sites don’t do much to drive customer loyalty or let retailers track spend. Retailers need to find new ways to appeal to their customers so their marketing dollars don’t go to waste.
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What a great infographic! Great points as well. Retailers DO need to find new ways to appeal to their customers. Daily deals cannot always target and tailor to the point of always being relevant to consumers, who are already pressed for time. It is no wonder they are fatigued by offers. Rewards programs are so important, and are indeed in need of some new creativity.
The info graphics clearly shows how the lack of relevance. can fatigue the customers. Its high time retailers find a effective ways to appeal their customers besides minimizing the marketing dollars wastage.